Culture Counts: A roadmap to health promotion
Culture Counts: A Guide to Best Practices for Developing Health Promotion Initiatives in Mental Health and Substance Use with
Ethnocultural Communities
Read this important health information:
mlFi+ld so~kdjO Gop^^law Soij[oij Jdil^^^.
Having trouble? Here is a translation into English:
Do not drink Gop^^law before aviating your starship.
Still confused? Don't worry—unless you are from the planet Orbl^k, this message will not mean much to you.
As this exercise shows, when it comes to effective health promotion, culture counts.
Canada now has over 200 ethnic groups, yet many in those groups are missing out on the benefits of health promotion. This
guide aims to change that by helping you to create effective health promotion initiatives with ethnocultural communities that
move towards the goal of ensuring that everyone has an equal opportunity to enjoy good health.

Contents:
- About this guide
- Chapter 1 – Break down barriers
- Chapter 2 – Work with community partners
- Chapter 3 – Gather and analyze information
- Chapter 4 – Plan the initiative
- Chapter 5 – Translate and adapt
- Chapter 6 – Put the plan to work—and keep it working
- Chapter 7 – Follow up
- Acknowledgments
- Glossary
- Resources
- Sources