Chapter 6 - Put the plan to work and keep it working: Keep to your work plan

Your work plan should indicate how and when resources will be needed, when specific events will occur, and at what points you will assess your efforts. Once the initiative is under way, you may have to make changes the work plan to keep on track. Now and then, check to see if:

• activities are being completed at scheduled times
• your intended audience is being reached
• certain activities or materials are more successful than others
• certain aspects of the initiative need to be altered or eliminated
• your expenditures are within budget.

You can often correct problems quickly if you can identify them. For example, if your promotion pieces ask the public to call your organization for more information, you should provide a simple form (electronic or manual) for telephone operators to use to record the questions asked and the answers given. Frequently review responses to identify inquiry patterns, to be sure that correct or adequate information is being given, and to find out whether more or different information may be needed.

Example:

• LRDG process evaluation survey (PDF)

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